We are experts in managing campaigns with multiple response channels, taking paper based responses directly to our freepost or PO Box address, and other response mechanisms to their respective processing technologies, including telephone, web and SMS.

	Postal Competition Entries
	SMS Entries
	Customer Feedback Forms
	Web Entries
	Phone in competition entries
	Phone in registrations
	Phone in donations

Case study: Sorting the Response

A global leader in continuity publishing needed a supplier to manage all paper based customer responses in the UK. Mailing over 1.5 million prospects every quarter generated huge volumes of responses, each requiring a 24 hour turnaround. Our client had traditionally used different suppliers for each product group and different Business Response Licences for every product. They were experiencing problems as they were receiving inconsistent service levels and were spending too much time managing suppliers rather than concentrating on managing their customers. ndata provided a bespoke solution to manage all UK responses.

Only one Business Response Licence is now required. All mail is delivered to our sorting and opening facility. Responses are opened, batched and sorted together. A colour image is created from each response and data is captured using a combination of automatically reading a unique bar code as well as manual keying of any hand written amendments or additions. Using sophisticated programming we have removed the need to manually pre-sort the responses prior to capture. Instead, they are computer sorted after capture, winners are selected and data records are automatically included in data files depending on the way the responder has completed the form. Additionally, each image is automatically indexed during the data capture process; enabling fast and easy retrieval of an original order should the responder query it.

Our return address is used for undeliverable & gone-away mail. Returned mail is processed during the course of the campaign and the relevant data records flagged in advance of the next quarter’s mailing.

In a 24 hour period we are able to process over 30,000 responses.