Undeliverable Mail Processing (Goneaways)
Large mailers spend considerable amounts of money on correctly targeting their prospective customers. However, inaccurate lists can result in as much as 20% of any given mailing going either to incorrect addresses or, worse still, to the bereaved.
A One-Stop-Shop to manage all your undeliverable mail
Management of such large volumes of mail is no mean feat and typically we handle hundreds of tonnes worth every year. Items are sorted and information is captured as required by the client. Data files are provided to our clients while all the waste is recycled, keeping everybody happy.
Case study: Switching on to the right targets
Telewest, as one the UK’s largest mailers, wished to remove the name and addresses of movers to enable cost reduction for further mailings. ndata was chosen to provide the service, which included receipt of 900,000 returned mail items per year. Name and address information was keyed from the envelope together with the reason for the non-delivery. Monthly files allowed Telewest to target their future mailings more accurately.